USANA // Name Change

WHAT’S IN A NAME

I think it will be beneficial for USANA Health Sciences to change their name. The current name suggests that the company is some sort of research facility, not a company that specializes in nutritional supplements.

Additionally, the public has a somewhat tainted view of USANA. A quick google search of the name leads potential customers to an anti-USANA blogger at usanawatchdog.blogspot.com as one of the top hits.

As I’ve said before, people love USANA products and swear by them. But people do not love USANA the company. A new name will give USANA a fresh start.

SUGGESTED NAMES

Wellness Health Sciences: Indicates more advanced technology in wellness but with a more recognizable term, unlike USANA. wellnesshs.com

Moxie: Implies vibrancy and health, and is much short than current name. moxiehealthscience.com

Iron Health and Nutrition: Sounds solid and strong and dependable. Leaves much more of an impression than USANA. ironhealthandnutrtion

Body Wellness: Easy to understand what the company does where the current name does not clearly imply it. bebodywell.com

Refresh Health: Hints at products company provides, consumer has general idea of what to expect. refreshhealth.com

Body Love: In-line with USANA’s current philosophy of being good to one’s body with a more direct name. showbodylove.com

WholeBody Health Science: Implies that company provides products for any body issue. wholebodyhs.com

Be Whole: Logo options for this would be pretty interesting. bwholehealth.com

Champion Health Nutrition: Appeals to athletes as well as anyone who wants to be a champion. Indicates a more performance based product. championhealthnutrition.com

Core Glow Health: Conveys a feeling of wellness and goodness and implies more natural supplements than current name. coreglowhealth.com

Heart Happy Health: In-line with current company mission statement and could possibly attract new demographic of those with cardiovascular problems. hearthappyhealth.com

Glow: Sounds wholesome and healthy and is catchy and short unlike current name. glownutrtionhealth.com

Health Remedies: Indicates that the company provides products that will boost health. healthremedy.com

Remedy Sciences: The name implies that the products sold will heal and help. remedysciences.com

SoundBody Health: This name makes the consumer think of whole body health and is a good indicator of what the company provides. thesoundbody.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s